i dig music

Midas - Word of Mouth

Upshot/Chicago debut for Post Cereals with some down home travlin music from i dig.  Upshot is now agency of record for two of its brands: Honey Bunches of Oats and the iconic Grape Nuts. Read about it here.

This is an interesting “lyric mash up” I produced with my daughter, who is the vocalist. The verses are  U2’s “With Out You”. The bridge is new and original. Then Linkin Park’s “Shadow of the Day” for the chorus, then a secondary new hook to take it out. It would all make for a very expensive license if U2 and Linkin Park went along with it. {:

When I tried to get this cleared to release as a single, all the publishers involved were really confused. ];

A demo we created featuring a fresh arrangement of The Who’s Baba O‘Riley for the NFL’s “Time Line” spot from Superbowl 2012……via scoreAscore.

One of our greatest hits we produced for the late great JWT Chicago featuring sound design by Johnny Z. At the time, we were told this campaign was one of the most successful ever for Oscar Meyer, moving so much product off the shelf so fast, they ran out at times.

Cool mash up we did for JCP when at DDB/Chi featuring Bing Crosby, The Andrew Sisters and Fatboy Slim and our groove “enhancements”. Honestly, we never thought we would be remixing Fatboy Slim. And if I recall correctly, I Guess he didn’t either as he was reluctant until they hit the right fihure…..$$$…..seems everybody has their breaking point.

Beefeater Gin radio spot we created for one of the best creative directors we ever worked with, Gordon Robertson, while he was at BBDO Chicago.

On this, we produced all audio and music start to finish.

An :60 original music cut that scream Zepplin is in the house. It builds emotion then kicks into high gear.

Comcast NFL - via GMR Marketing and Banshee Music